Richmond Cape Cod Sells 14% Over Asking After Staging

A renovated Westwood Cape Cod in Richmond sold for $851,100, about 14% above asking, just 17 days after listing. The result underscores how pre-listing design consultation and vacant-home staging can help turn a renovated property into a faster, more competitive sale.

Why it matters: - The sale shows how pricing, renovation quality and presentation can combine to push a home above asking in a competitive Richmond market. - The deal also adds another over-asking result to the track record of Laura Peery, Elizabeth Smalley and Jsquared Interior Staging and Design in the region.

What happened: - A fully renovated brick Cape Cod at 5802 S Crestwood Avenue in Richmond's Westwood neighborhood sold on June 29, 2026 for $851,100. - Laura Peery and Elizabeth Smalley of The Steele Group Sotheby's International Realty listed the home at $745,000 on June 12, 2026. - The property closed 17 days later, or about $106,100 above asking. - The four-bedroom, two-bathroom home sold for $434 per square foot.

The details: - The 1,959-square-foot home was built in 1952 and was renovated down to the studs before returning to market. - The property last changed hands in 2014 for $220,000. - Jsquared Interior Staging and Design handled a pre-listing design consultation and then staged the vacant home before it was marketed. - The consultation guided paint, lighting and finish decisions across the renovated property. - Jsquared's process began with the seller's team and ended with full staging of the vacant house. - The sale price was nearly four times the 2014 purchase price. - The listing and staging combination followed an earlier over-asking sale on Gardiner Road in Henrico using the same design consultation and staging model. - Jsquared has been recognized by the International Association of Home Staging Professionals and the Home Staging and Redesign Alliance for luxury and vacant-home staging work. - More information is available at jsquaredrva.com.

Between the lines: - The result suggests buyers responded to the home as a finished product, not just a renovation project. - Johnathan H. Miller, founder and CEO of Jsquared Interior Staging and Design, said full renovations give the company the most room to shape how a home reads to buyers. - Smalley said strong listings should create an experience buyers remember and want to act on. - The sale reflects a broader pattern in Richmond-area homes where presentation has helped support fast sales at or above list price.

What's next: - Peery, Smalley and Jsquared are likely to keep leaning on the same pre-listing consultation and staging strategy for future Richmond listings. - The firm says its model is built to help renovated and vacant homes stand out quickly once they hit the market.

The bottom line: - In Westwood, a full renovation plus smart staging turned a $745,000 listing into an $851,100 sale in less than three weeks.