Jool Baby puts its Fold 'n Store bathtub in Walmart Baby House

Jool Baby will showcase its Fold ’n Store 3-Stage Baby Bathtub at Walmart’s free Baby House pop-up in Frisco, Texas, from Sept. 18-20. The display gives parents a hands-on look at a collapsible tub built to work from newborn stage through toddlerhood and sold at Walmart.com for $39.99.

Why it matters: - The Walmart Baby House gives parents and expecting parents a chance to test baby products in a home setting before buying. - Jool Baby's placement in the bathroom highlights a core pain point for new families: saving space while keeping bath time simple and safe. - The tub's $39.99 price point and Walmart availability put an award-winning baby product in front of a broad mass-market audience.

What happened: - Jool Baby is joining The Walmart Baby House, a free, interactive pop-up tied to Walmart's Baby Event, from Sept. 18-20 in Frisco, Texas. - The brand's Fold 'n Store 3-Stage Baby Bathtub will be displayed in the bathroom so visitors can see, touch and ask questions about the product. - Walmart's Baby Event runs Sept. 1-30 online and in stores.

The details: - The Walmart Baby House is a shoppable showroom staged room by room, from kitchen to nursery, with products from Walmart's Baby Event. - Admission is free, and free onsite parking is available. - Registration includes entry for one guest and one free Walmart-branded tote packed with baby essentials, while supplies last. - The house is open Sept. 18 from 12 p.m. to 6 p.m., and Sept. 19-20 from 10 a.m. to 6 p.m. - Details and registration are available at the Walmart Baby House RSVP page. - The Fold 'n Store 3-Stage Baby Bathtub is designed for children from 0 to 24 months. - A soft, quick-dry padded sling supports newborns. - An adjustable recline supports infants. - The spacious tub fits supported sitters and toddlers after the sling is removed and the child can sit up and play on their own. - A digital thermometer shows water temperature at a glance. - A removable dish keeps soap and essentials close by. - A drain hole with an attached stopper is built for easier cleanup. - Stable locking legs with attached braces reduce loose parts. - The tub folds flat with a built-in strap handle and is light enough to travel. - The bathtub is a winner in the 2026 Baby Innovation Awards. - The bathtub is a finalist in the 2026 Baby Safety Alliance Awards of Excellence, with winners not yet announced. - The product also received a NAPPA Award. - The tub comes in pink, sage, grey and oatmeal. - The bathtub retails for $39.99 at Walmart.com.

Between the lines: - Jool Baby is using an experiential retail format to show how the product works in daily life, not just on a shelf. - The company is leaning on awards and a low price to signal both trust and accessibility. - The home setting reinforces the product's space-saving pitch, especially for families with limited bathroom storage.

What's next: - Parents can visit the Walmart Baby House during the Sept. 18-20 event window to evaluate the bathtub in person. - Walmart's Baby Event continues through Sept. 30 across online and in-store channels. - Jool Baby says it plans to keep building products that make life with a baby simpler, safer and more space-friendly.

The bottom line: - Jool Baby is pairing a practical baby product with an in-person retail showcase to drive trial, trust and Walmart sales.